Swede you hit the nail on the head. One of the biggest headwind is the complexity of the company and it is getting more complex with the Spins and Ipos, etc... The new IR firm needs a simple presentation that makes the valuation case that they will will present to the Institutional Investors and they need to paste this front and center on the IR section of the company's website. Why the company makes it so hard for someone to figure this out is beyond me. If I was the CFO I would have done this a long time ago.
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