Tuesday, December 06, 2016 3:43:34 PM
[Radeon - separate business unit as of Sep 2015]
====================================
AMD radically changes approach to GPUs: Forms Radeon Technologies Group
September 9th, 2015 at 10:21 pm - Author: Anton Shilov
Advanced Micro Devices on Wednesday announced another round of its reorganization. From now on, all the development of graphics processing technologies, graphics adapters and software will be conducted at the newly established Radeon technologies group. The new unit will be led by Raja Koduri, a legendary developer of graphics processing units (GPUs), and will be dedicated to graphics.
The Radeon technologies group will be a separate unit within AMD, which will report to Lisa Su, chief executive officer of Advanced Micro Devices. Raja Koduri will become the senior vice president of AMD as well as the chief architect at the Radeon technologies group. The RTG will complement computer and graphics (CG) business group as well as enterprise, embedded and semi-custom (EESC) business group lead by Jim Anderson and Forrest Norrod, respectively. At present, it is unknown whether Radeon technologies group will report its financial results separately from the two other units, but that is a possibility.
AMD’s Radeon technologies group will develop GPU architectures, graphics processors, graphics cards and software. In addition, the RTG will deal with relations with independent software vendors (ISVs), industry partners and other parties, which are strategically important to AMD’s graphics business. Raja Koduri will be responsible for all aspects of Radeon technologies group’s business and his strong dedication to computer graphics should play a positive role.
“With the creation of the Radeon Technologies Group we are putting in place a more agile, vertically-integrated graphics organization focused on solidifying our position as the graphics industry leader, recapturing profitable share across traditional graphics markets, and staking leadership positions in new markets such as virtual and augmented reality,” said Lisa Su, chief executive officer of AMD.
The RTG will be focused purely on GPU architectures and discrete graphics adapters, namely Radeon and Fire Pro, which means that the new group will be considerably more agile than AMD’s CG is today in the market of standalone GPUs. The Radeon technologies group will not have to develop accelerated processing units or semi-custom chips for AMD’s CG or EESC divisions, which means stronger dedication to discrete graphics processors.
While graphics continues to be strategically important for AMD, the RTG will not have to align its roadmaps, strategy or tactics with other units. While deep integration of the former ATI Technologies into AMD was crucial for creation of highly-integrated accelerated processing units, the end result was that AMD simply did not have a business unit strongly dedicated to discrete GPUs.
Advanced Micro Devices desperately wants to fight discrete GPU market share back from Nvidia Corp. and the dedicated unit should help the company to do just that. The new Radeon business group should have all the abilities to respond to market challenges quicker.
The formation of a separate graphics technologies group at AMD is a good sign, but it also means new challenges. For Mr. Koduri the primary task will be to create an entirely new organization within AMD, which will be competitive against Nvidia. Another challenge to Raja Koduri will be to ensure that the new products are released on time starting next year, something that is not easy to do when you do not have that many resources at your disposal.
Raja Koduri has more than 20 years of hands-on experience advancing computer graphics, from content creation to GPU system architecture and design. Mr. Koduri is responsible for some of ATI Technologies’ and AMD’s most successful graphics products. The engineer was also responsible for development of graphics architectures at Apple between 2009 and 2013.
“AMD is one of the few companies with the engineering talent and IP to make emerging immersive computing opportunities a reality,” said Koduri. “Now, with the Radeon Technologies Group, we have a dedicated team focused on growing our business as we create a unique environment for the best and brightest minds in graphics to be a part of the team re-defining the industry.”
http://www.kitguru.net/components/graphic-cards/anton-shilov/amd-radically-changes-approach-to-gpus-forms-radeon-technologies-group/
Recent INTC News
- Intel Unveils Next-Generation AI Solutions with the Launch of Xeon 6 and Gaudi 3 • Business Wire • 09/24/2024 03:00:00 PM
- U.S. Stocks May See Further Upside In Early Trading • IH Market News • 09/24/2024 01:07:11 PM
- U.S. Index Futures Rise Slightly; Oil Prices Surge Amid China Stimulus and Gulf of Mexico Hurricane • IH Market News • 09/24/2024 10:17:29 AM
- Apollo Eyes $5 Billion Investment in Intel; TSMC and Samsung Explore UAE Chip Projects, and More • IH Market News • 09/23/2024 10:32:25 AM
- Flapmax Expands Collaboration with Intel to Launch Quantum AI Challenge • PR Newswire (US) • 09/20/2024 04:12:00 PM
- Remark AI Successfully Optimized on Intel Architecture • PR Newswire (US) • 09/17/2024 01:00:00 PM
- Microsoft Boosts Share Buyback, Raises Dividends by 10%, Intel Secures Chip Deal with Amazon • IH Market News • 09/17/2024 10:40:35 AM
- Intel and AWS Expand Strategic Collaboration, Helping Advance U.S.-Based Chip Manufacturing • Business Wire • 09/16/2024 08:01:00 PM
- Intel Awarded up to $3B by the Biden-Harris Administration for Secure Enclave • Business Wire • 09/16/2024 06:02:00 PM
- Intel Secures $3.5 Billion Subsidy, Stellantis Backs EU Emissions Targets, BP and Apollo Reach $1 Billion Deal • IH Market News • 09/16/2024 10:03:27 AM
- Broadcom Down 10% Post-Earnings, UiPath Up 8%; Qualcomm Eyes Intel Assets; Salesforce Acquires Own Company • IH Market News • 09/06/2024 11:59:00 AM
- Qualcomm Develops Mixed Reality Glasses; Verizon to Boost Dividend, Eyes Acquisition; Samsonite Plans US Dual Listing • IH Market News • 09/05/2024 10:11:35 AM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 09/04/2024 11:38:13 PM
- U.S. Index Futures Fall Amid Market Volatility; Oil Prices Drop on Libya Dispute, Weak Global Demand • IH Market News • 09/04/2024 09:52:47 AM
- Nvidia Subpoenaed by DOJ, Athira Pharma Shares Plunge 71% After Study Fails, Zscaler Falls 15% Post-Earnings • IH Market News • 09/04/2024 09:50:25 AM
- New Core Ultra Processors Deliver Breakthrough Performance, Efficiency for the AI PC Age • Business Wire • 09/03/2024 04:00:00 PM
- Futures Pointing To Initial Pullback On Wall Street • IH Market News • 09/03/2024 01:10:07 PM
- U.S. Stocks Fluctuate Before Closing Sharply Higher • IH Market News • 08/30/2024 08:44:00 PM
- Intuitive Machines Soars 18% on NASA Contract, Intel Considers Splitting Operations, Dell Reassesses Selling SecureWorks • IH Market News • 08/30/2024 10:00:08 AM
- Big Lots Falls 27%, Considers Bankruptcy; DraftKings Acquires Simplebet, Berkshire Hits $1 Trillion • IH Market News • 08/29/2024 10:06:50 AM
- Nvidia Shares Fall Despite More Than Doubling Sales • IH Market News • 08/29/2024 08:36:37 AM
- High Volatility Expected in Nvidia Report, Ambarella Soars 20%, Hertz Strengthens Board, Apple Cuts Jobs • IH Market News • 08/28/2024 09:50:36 AM
- Form N-PX - Annual Report of proxy voting record of management investment companies • Edgar (US Regulatory) • 08/27/2024 07:47:19 PM
- IBM Closes China Research Division, Uber Fined $324M, Starliner to Return Without Astronauts • IH Market News • 08/26/2024 12:58:21 PM
- Cruise and Uber Join Forces for Robotaxis, Alibaba Shifts Primary Listing to Hong Kong, Altria Hikes Dividend 4.1% • IH Market News • 08/23/2024 12:20:26 PM
Lingerie Fighting Championships Signs Broadcast Deal With Maybacks Global Entertainment • BOTY • Sep 26, 2024 9:00 AM
Maybacks Global Entertainment and Lingerie Fighting Championships Enter Into Broadcast And Revenue Sharing Agreement • AHRO • Sep 26, 2024 8:30 AM
North Bay Resources Commences Operations at Bishop Gold Mill, Inyo County, California; Engages Sabean Group Management Consulting • NBRI • Sep 25, 2024 9:15 AM
CEO David B. Dorwart Anticipates a Bright Future at Good Gaming Inc. Through His Most Recent Shareholder Update • GMER • Sep 25, 2024 8:30 AM
Cannabix Technologies and Omega Laboratories Inc. Advance Marijuana Breathalyzer Technology - Dr. Bruce Goldberger to Present at Society of Forensic Toxicologists Conference • BLOZF • Sep 24, 2024 8:50 AM
Integrated Ventures, Inc Announces Strategic Partnership For GLP-1 (Semaglutide) Procurement Through MedWell USA, LLC. • INTV • Sep 24, 2024 8:45 AM