GEMXX Corp (GEMZ)

[xZx]

agree, i definitely WON'T be buying general mills, (NYSE: GIS).

http://www.advfn.com/nyse/StockNews.asp?stocknews=GIS&article=43251967

General Mills Investigates Fake Press Release

By Anjali Cordeiro Of DOW JONES NEWSWIRES NEW YORK -(Dow Jones)- General Mills Inc. (GIS) is investigating the source of a fake press release on the PR Newswire service that falsely stated that the U.S. president had ordered an investigation into the cereal maker's supply chain. The release, which went out at midnight EDT, was "completely false," General Mills spokeswoman Kirstie Foster said. The company alerted PR Newswire soon after the fake statement ran, and the news release service issued another release that asked journalists and readers to "disregard" the first as it had been sent by an "unauthorized sender." Foster said General Mills is unaware of the source of the release but is investigating. She declined to offer further comments on the investigation and didn't comment on how the fake press release may have made its way through the PR Newswire, which has a vetting process before publishing releases. A representative for PR Newswire, a unit of United Business Media Ltd. (UBM.LN), couldn't immediately be reached. The fake release had at least one clue that suggested it was a hoax. Steve Sanger, who was listed as a contact in the fake release, is the company's former chief executive and not a media relations person. The release comes as General Mills shares have been climbing steadily and hit an all-time high Tuesday. The food maker's business has done well recently and benefited from consumers eating more at home in the recession. -By Anjali Cordeiro, Dow Jones Newswires; 212-416-2200; [e-mail]