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Breitbart declares war on Kellogg's after cereal brand pulls advertising from site

The right-wing news organization is calling for a boycott on Kellogg’s products after company says Breitbart is not ‘aligned with our values’

Nicky Woolf in San Francisco @nickywoolf Wednesday 30 November 2016 21.31 GMT
https://www.theguardian.com/media/2016/nov/30/breitbart-news-kelloggs-advertising-boycott-alt-right

The right-wing news site Breitbart has declared “#WAR” on Kellogg’s, calling for a boycott of the cereal company’s products after they decided to cease advertising on the site.

On Tuesday, the Kellogg Company pulled their adverts from the site, saying that it wasn’t “aligned with our values”. Recent inflammatory stories include “Birth Control Makes Women Unattractive And Crazy”; “Data: Young Muslims In The West Are A Ticking Time-Bomb” and “Would You Rather Your Child Had Feminism Or Cancer?”.

“We regularly work with our media-buying partners to ensure our ads do not appear on sites that aren’t aligned with our values as a company,” Kris Charles, a spokeswoman for Kellogg’s, told Bloomberg. “We recently reviewed the list of sites where our ads can be placed and decided to discontinue advertising on Breitbart.com. We are working to remove our ads from that site.”

Other companies have pulled ads from the site, including Allstate, Nest, EarthLink, Warby Parker, SoFi and the investment group Vanguard. Many did not realise they were advertising on Breitbart because their campaigns are run through automated systems which distribute ads across a large network of sites.

In response to Kellogg’s statement, Breitbart published a furious attack on the cereal company on Wednesday saying that the move represents “an escalation in the war by leftist companies ... against conservative customers”. Editor-in-chief Alexander Marlow called for a boycott of the company’s products, saying: “For Kellogg’s, an American brand, to blacklist Breitbart News in order to placate left-wing totalitarians is a disgraceful act of cowardice.”

Breitbart News, founded in 2007 by conservative commentator Andrew Breitbart, rose swiftly to prominence in the last year as it became what its former chairman Stephen Bannon – now senior advisor to the president-elect – called “the platform for the alt-right”, a far-right political movement with links to white supremacist organizations.
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https://www.theguardian.com/media/2016/nov/30/breitbart-news-kelloggs-advertising-boycott-alt-right