Levi Strauss: Do Not Bring Your Legal, Concealed Carry Firearms Into Our Stores
By AWR HAWKINS30 Nov 2016
Levi Strauss & Co. CEO Chip Bergh is posting an open letter to customers, asking law-abiding citizens to refrain from bringing their concealed carry firearms into Levi Strauss stores.
Bergh said his letter represents a “request” rather than a “mandate” or all-out ban, but he hopes customers will honor the request and enter Levi Strauss stores unarmed.
Fortune published Bergh’s letter, where he wrote:
The “incident” Bergh referenced was an accidental discharge whereby a Commerce, Georgia, customer lawfully carrying a gun accidentally shot himself and sustained non-life-threatening injuries.
Bergh pointed out that Levi Strauss has stores in “Paris, Nice, and Orlando”–the locations of three of the largest terror attacks of the last year–suggesting these three attack played a role in the decision to ask law-abiding citizens to disarm before entering stores throughout the US. Bergh did not mention that November 13, 2015, Paris attack took place in a gun-free zone, as did the June 12, 2016, Orlando Pulse attack. In both these instances, law-abiding patrons were disarmed in the very way Bergh seeks to disarm law-abiding patrons in his stores.
Moreover, in Nice, a gun was not even used. Rather, 84 people were killed by a terrorist who ran over them with a large truck.
Bergh said he knows some individuals will react to the request to disarm by boycotting Levi Strauss, but he “concluded that most boycott threats around this topic ultimately blow over.”
Bergh said, “You don’t need a gun to try on a pair of jeans.”
AWR Hawkins is the Second Amendment columnist for Breitbart News and host of “Bullets with AWR Hawkins,” a Breitbart News podcast. He is also the political analyst for Armed American Radio. Follow him on Twitter: @AWRHawkins. Reach him directly at awrhawkins@breitbart.com.
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