Celsius Holdings Inc (CELH)

[Altitrade Partners]

Highlights From Func Food's Interim Report Q3 2016

"In Finland, net revenue continued to decline in Q3 (-14,6% vs.
previous year (excluding intercompany net revenue)). The
biggest driver in this development was partial discontinuation
of private label sales, followed by a decline in the sales of
FAST. The launch of Celsius beverages partly offset the
decline in other parts of the portfolio. Sales margin-%
increased vs. earlier quarters in 2016."

"In Sweden, Q3 was the strongest month for Celsius so far in
2016. Sales value out of the stores grew by 16,4% vs. PY
(Nielsen). However, given the continued strong growth of the
functional drinks category, this performance did not
substantially change the share position compared to the same
period last year. Q3 value share was reported with 16.7% (-
0.1 ppt vs. PY) and volume share with 12.0% (+0.1 ppt vs. PY)
(Nielsen). The result was driven by strong efforts from the field
sales force resulting in high forward stock pressure and a very
positive development of the latest launch Celsius
Raspberry/Acai, which remained the second largest variant
behind Citrus/Lime."

"Sales volumes of the company’s core powder SKU’s decreased but
the company recorded improved sales margins through
increased share of small single serve packages, protein bars,
and Celsius beverages."

"In Sweden total net revenues increased by 15,7% due to
strong Celsius performance. Volume of Celsius grew by
24,4% vs. PY in Q3 and 6,0% YTD Q3. The strong sales
efforts were supported by increased promotion pressure and
the company was able to realize less revenue per consumer
transaction than before."

"Uncertainty in the market in terms of development of the
Group’s key categories and competitive pressures is likely to
continue in the short-term. In terms of cross trade the Group
expects to see an increase in Celsius sales in Finland as well
as FAST sales in Sweden in Q1 2017."

"The company expects a lower cash level at year-end 2016 vs.
the end of the third quarter. Celsius sales are expected to be
at a lower level than in Q3 following normal seasonality. At the
same time the Group is investing in marketing its new
launches and has to tie up working capital to bring new
products to the market."

http://www.funcfood.com/wp-content/uploads/2016/11/Func-Food-Group-Q3-2016-Interim-Report.pdf