From a very lengthy article on Virtual reality and d and
other media developments a reference to IP is of significance
"As 3D movies continue to grow in sales across theaters around the globe (up 20% from 2014 through 2015, and comprised 15% of total box office), the influence of VR will be swift, in terms of how we consume our media.
According to Deloitte Global, VR content in 2016 will be a $300 million business.
But in terms of how investors can cash in content creation in this new media, that can be trickier. It can be done.
The equipment to record VR content is becoming more readily available, including the push from Google (Alphabet Inc.) [NASDAQ: GOOG] with partners GoPro Inc. [NASDAQ: GPRO] on the “Jump” camera rig, built from 16 smaller GoPro cameras.
Samsung is also developing add-ons for users of their smartphones to also capture 360-degree VR recordings.
But in producing and owning the licensing rights to professional VR content itself, gaining exposure directly is less accessible.
Hollywood will certainly make an impact, with studios such as Twenty-First Century Fox, Inc. [NASDAQ: FOX, FOXA], Comcast Corporation (Universal) [NASDAQ: CMCSA, CMCSK], Viacom Inc. [NASDAQ: VIA, VIAB] and Walt Disney Company [NYSE: DIS] all equipped to jump on once the audience has very clearly demanded more VR.
Leading the way at the more grassroots end will be some of the smaller studios that have openly stated their involvement in the VR space.
Early-stage, micro cap Imagination Park [CSE: IP][OTC: IPNFF][Frankfurt: GMS1] is a first public mover in the VR space. Having already specialized in world-class visual effects, augmented reality and music production, newcomer Imagination Park intends to grow bottom line revenues through its cutting edge virtual reality content production service offering, among others, including:
3rd Party Video Production Services for VR, Feature Films, Commercial, and Music Videos
“Proof of Concept” Intellectual Property Sales.
Portfolio Project Production Services.
Backend Carried Interests in Portfolio Projects.
The company is only a few months old, already has 12 feature film projects in its portfolio, and is already generating revenue.
So far IP has demonstrated an active and steady stream of news flow, established strong, growing relationships with major studios, and is capitalizing on the advantages afforded to it by being located in Canada. Tax incentives, and the advantage of a lower-trading currency has drawn a lot of work back to Canadian production houses, including Vancouver-based Imagination Park.
This is the same tax and currency advantage that saw a boom for Vancouver and Toronto in the late 1990s, and early 2000s. Since the ratification of NAFTA in 1988, Canada’s film industry has enjoyed a major cost advantage, and earned the nickname Hollywood North.
For producers such as IP, the content isn’t always going to be in the form of feature films, or shows for streaming companies like Netflix [NASDAQ: NFLX], even though this portion of its portfolio comes across as the sexiest. Imagination Park also gains many clients in the advertising and marketing world.With Apple taking over the company that presented Ikea’s virtual catalogue, it can be expected that there will be plenty of VR-friendly advertising spots opening up. Producers such as IP are already positioned to serve the demand should they get the call from a potential client such as Apple in this case."
