I don't pay much attention to company websites but I understand what you are saying.
In regards to seasonality, their watersaver products are really just a small part of the operation, for now. The table below explains it a little better.
Segmented, Significant Customer Information and Economic Dependency.
The Company operates in two segments:
(a) Development and marketing of two lines of energy and water conservation products (as shown under the column heading “EWCP” below), which consists of a (i) liquid swimming pool blanket which saves energy and water by inhibiting evaporation from the pool surface, and (ii) food-safe powdered form of the active ingredient within the liquid blanket and which is designed to be used in still or slow moving drinking water sources.
(b) Manufacture of biodegradable polymers (“BCPA’s”), used by the petroleum, chemical, utility and mining industries to prevent corrosion and scaling in water piping. This product can also be used in detergents to increase biodegradability and in agriculture to increase crop yields by enhancing fertilizer uptake.
The accounting policies of the segments are the same as those described in Note 2, Significant Accounting Policies. The Company evaluates performance based on profit or loss from operations before income taxes, not including nonrecurring gains and losses and foreign exchange gains and losses.
The Company’s reportable segments are strategic business units that offer different, but synergistic products and services. They are managed separately because each business requires different technology and marketing strategies.
Nine months ended September 30, 2016:
EWCP
BPCA
Total
Revenue
$750,415
$11,412,437
$12,162,852
Interest revenue
1
2,160
2,161
Interest expense
59
33,817
33,876
Depreciation and amortization
244,644
160,542
405,186
Segment profit (loss)
(492,829)
1,881,824
1,388,995
Segment assets
2,097,841
1,614,891
3,712,732
Expenditures for segment assets
(6,130)
(95,632)
(101,762
Flexible Solutions International, Inc. develops, manufactures and markets specialty chemicals, which slow the evaporation of water. The Company operates through two segments: Energy and water conservation products (EWCP), and Biodegradable polymers (BCPAs). The Company's Energy and water conservation products segment consists of liquid swimming pool blanket, which saves energy and water by inhibiting evaporation from the pool surface, and food-safe powdered form of the active ingredient within the liquid blanket, which is designed to be used in still or slow moving drinking water sources. The Company's Biodegradable polymers products are used by the petroleum, chemical, utility and mining industries to prevent corrosion and scaling in water piping. In addition to the water conservation products, the Company also manufactures and markets water-soluble chemicals utilizing thermal polyaspartate biopolymers (TPAs).
