Electronic Cigarettes International Group Ltd fka ECIGQ

[Denzo5]

I don't mean to be a downer here, but this goose is all but cooked and Calm Waters will make a meal of it...trimmings and all. However, I will hang on for the the next Q or two, because I'm optimist revenues will increase.
The Lessons I've learnt:
1) Never invest in a company saddled with debt. It took a 10:1 reverse split and ~700M fully diluted shares to skirt bankruptcy.
2)Cut your losses sooner rather than later. Had I cut my losses sooner, I would have gained 1000% on the each of 2 other stocks I was eyeing to buy...kicking myself for it now.
3) Do not ignore the little red flags...During my due diligence, I read an article > http://www.canadianbusiness.com/business-strategy/the-molson-way/ < and to quote "O’Neill left the company May 31, 2005, four months after the merger with Coors was complete, with a golden parachute worth $5.8 million in cash. If there’s one thing that hasn’t changed at Molson, it’s a disinclination to talk about those five years under O’Neill. Bring him up today and you might get an eye roll or an arched eyebrow, but the attitude is “the less said, the better.”
How many ECIG investors have rolled their eyes in the past 18 months? Not to put it all on Dan however, he inherited a lame duck and nurtured it to live another day....fingers crossed and 'Keep The faith'... as it were...