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Tuesday, 11/22/2016 9:27:36 PM

Tuesday, November 22, 2016 9:27:36 PM

Post# of 558

PEEKS COULD PUT A REVENUE SNAP ON SNAPCHAT'S KRYPTONITE


Perhaps Peeks new PR lady says it best:
"We are excited to be working with Peeks as they lead the social commerce revolution," said Ola Danilina, chief executive officer and founder of PMBC. "A social-commerce-enabled live-streaming platform, Peeks gives broadcasters the opportunity to sell physical and digital goods to viewers and partake in revenue-sharing opportunities. We are proud to play a key role in the Peeks story, as we generate significant media awareness with our comprehensive public relations campaign."
I sincerely hope Ola reaches out to Snapchat to let them know there's a solution right around the corner...literally.
Peeks new office is in LA and Snapchat is located in Venice Beach.
Shedding more light on Peeks social commerce differentiation vs social media, Peeks creator Mark Itwaru had this to say,
"We are very excited about this opportunity as it provides both our users with the highest quality content while also allowing us to demonstrate Peeks' ability to generate new transactional and advertising revenues for sophisticated content creators. As the Peeks service grows, we want to ensure we have a strong foundation for user engagement and retention. Providing access to relevant recent video content from major media outlets is a large part of this, however we are also focused on attracting the Internet's top content producers and bringing professionally produced interactive live content to the platform."
Peeks capitalizes on a users call to action through a seamless commerce transaction.
The e-commerce market is a $22 trillion industry.
Interestingly, many of Snapchat's users fall under the millenial category:
Percentage of U.S. millennial internet users that access Snapchat regularly:
30%
This segment is all about e-commerce.
Moreover, the overall large user base creates a massive opportunity for a tech like Peeks to monetize in a meaningful way:
Number of Snapchat users:
150 million daily active users
Snapchat's weakness is Peeks strength.
A combination of the two would create a social commerce behemoth.






* Monetization – Snapchat still needs to implement plans around monetizing the application. It has ever-growing hordes of followers but is yet to generate any significant revenue through sales.

https://themarketinglessons.com/2016/06/swot-analysis-for-snapchat/

88 Amazing Snapchat Statistics (October ...
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AMP - 5 days ago - Percentage of U.S. millennialinternet users that access ... Percentage of Snapchat users that use it because their ...


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