Like you, Kitt, I have nothing to hide but prefer not to be snooped anyway. When I first ran this computer, one of the first things I did was get rid of every program I felt unnecessary or that might call home unbeknownst to me, and disabled all extraneous services. I do not backup to the cloud, Cortana is dead and gone, and while I have loaded many programs onto my computer, every file I create in them is backed up to a thumb drive and not saved on my HD, and I wipe all temp files every evening before I shut down for the day. Perhaps an overabundance of caution, but better safe than sorry.
However, when all is said and done, I can understand why popups and ads are shoved in our faces because basically the internet is free, so that is just a price we must pay. I run a no-script program, and I get no ads or popups at all, but then, I rarely surf the Net.
Newly