Friday, November 04, 2016 12:37:41 AM
That is, and always has been, the crux of the case.
Playbev failed to meet the stated minimum sales.
Playboy graciously agreed to a modified structure.
Playbev was unable to meet even these modified terms.
Playboy did not extend the license.
Playbev sued because ... well ... I dunno. Because they had no other options? Because this one guy this one time said maybe they'd make a deal but the deal didn't get made?
Whatever. It doesn't matter. The Jury understood the deal, it was unanimous, and it had nothing to do with this message board whatsoever.
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