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http://www.cbc.ca/news/business/deloitte-survey-marijuana-1.3823701

Canadians evenly split on recreational marijuana, Deloitte survey finds

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While a large number of Canadians may be unclear on their opinion, the market potential of legal pot is clear. The survey showed that 22 per cent of the Canadian adult population consumes recreational marijuana on at least an occasional basis now, even though it is illegal. And that figure doesn't include the seven per cent of respondents who currently consume it for medical reasons.

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A further 17 per cent showed some willingness to try it if it were legal, which suggests the market could be large enough to include more than four out of every 10 adults in Canada.