I don't know when it will happen - just going by the latest communication, and waiting patiently as best I can.
This moves on air, so I'm excited to see how it responds to a nationally recognized retail agreement.
These guys are the real deal, I believe, and as such this seems to me to be a true rarity in the OTC world.
Thing is this market potential is not like a little cannabis-infused drink that everybody and their brother seem to be making. This is very high tech stuff with very large value in an enormously large emerging field that will grow from years.
I expect if this succeeds there will be a $100m plus buyout coming, as the value for someone like a Nielson for the data they can provide on local usage is really high, as I understand it - higher than the value for subscriptions. That's the hidden gold, I think.
We'll see. Should be fun. Hang on tight! :)
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