$SITO NEWS
SITO Mobile Announces Partnership with Ayuda[x] to Enable Real-time Digital Out of Home (DOOH) and Mobile Ad Delivery
SITO Mobile’s Data Management Platform (DMP) to Power the Ayuda[x] Digital Out-of-Home Ad Serving Platform
JERSEY CITY, N.J., Oct. 27, 2016 (GLOBE NEWSWIRE) -- SITO Mobile Ltd. (NASDAQ:SITO), a leading mobile engagement platform, announces a data partnership with Ayuda[x] Inc. to provide real-time mobile location data to advertising agencies and brand marketers making digital out-of-home (DOOH) and mobile media purchases and placements in the US. This partnership will enrich and extend the respective data assets, targeting capabilities, measurement and audience reach of both companies and is designed to increase revenues for both parties.
SITO Mobile’s owned-and-operated marketing platform provides access to more than 98% of U.S. mobile consumers via more than 200,000 of the most popular apps. Additionally, it feeds approximately 4.5 trillion monthly data points through its machine-learning algorithms – thus continuously improving its location-based audience targeting and real time delivery optimization.
Ayuda[x] has established the first fully integrated DOOH and mobile ad serving platform that utilizes real-time location data and allows ad inventory purchases to be based on historical and current location data and audience visitation. SITO Mobile will now provide Ayuda[x] with deeper analytics, audience insights and attribution in relation to DOOH campaigns so the company can optimize its DOOH inventory. Additionally, the data will provide the opportunity for broader mobile reach to Ayuda[x]’s DOOH supply-side partners and seamless integration and purchase of DOOH with mobile campaigns to enable cross-screen exposure.
Ayuda[x] is a marketing technology company that helps marketers target consumers by delivering ads to mobile devices and DOOH screens by analyzing massive geospatial datasets to understand where consumers are, where they have been, and where they are going. Ayuda[x]’s large and growing ad exchange of premium reserved DOOH/DPb media inventory is fed by its parent company, Ayuda Media Systems, which is used by the world’s largest OOH media sellers to process billions of dollars in OOH media globally.
At today’s DPAA 2016 Video Everywhere Summit, Andreas Soupliotis, CEO of Ayuda[x] commented “Our continued quest is to enable digital marketers to target a custom audience by understanding geospatial consumer patterns based on various data sources which are ingested by our DOOH ad platform. An important breakthrough is being able to incorporate real-time, location-based, mobile data into this process. By partnering with SITO Mobile, our ad platform will now be driven by SITO’s DMP.”
"Advertisers have the ability to improve their campaign performance when running mobile and fixed out-of-home media placements together on one common audience dataset,” said Mike Gamaroff, SITO Mobile’s SVP Channel Strategy. “This means that mobile advertisers can include digital placed-based media seamlessly as part of their campaigns to generate better performance, and outdoor buyers can measure the lift by including mobile retargeting as a regular feature on each campaign.
