On Aug 7 LaVance cashed in most of his HOLX options for a tidy profit of $1,485,851. He shouldn't be cash strapped at the moment - though even "rich" people have money problems.
If he wanted to bail on this IEVM adventure - he could. He's still fighting to keep his position and make this a go. He either really cares and believes in this, or he is desperately trying to save face and turn this company around.
I feel in a few weeks if he hasn't made decent progress to profitability it is time to get a new CEO.
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