Cisco Systems (CSCO)

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Interesting - This tech could take off - Cisco has plans to stop you in your tracks

http://www.digitaltrends.com/home-theater/cisco-streaming-piracy-prevention/

Cisco has plans to stop you in your tracks — if you’re illegally watching a pirated stream, that is. The San Jose-based company recently introduced a new technology known as Streaming Piracy Prevention, which”utilizes technology to locate illegal redistribution of content on the open internet and closed pirate networks.” And apparently, it’ll help Cisco deny access to illegal live streams, even if you’re in the middle of watching it.

Streaming Piracy Prevention, or SPP, works using a “forensic watermark,” which “identifies the subscriptions/sessions used to source the content, and shuts down the source through the video security system — all in real-time,” Cisco wrote in a blog post announcement earlier this week. And because the technology is completely automated, Cisco ensures “a timely response to incidents of piracy.” That means there’s no need for third parties to interfere, and that there’s now “an unmatched level of cross-device retransmission prevention and allowing service providers to take back control of their channels, to maximize their revenue.” Great news for service providers, potentially bad news for you (if you’ve a penchant for watching free TV).