Supreme offers recognized brands of weed and will “white label” as well. That means that any retailer who wants to sell his or her own ‘house’ brand, can buy weed from Supreme, and call it whatever they like. Supreme is only interested in the sale of its harvests, not consumer branding. That strategy also means it won’t have to deal with additional advertising costs as the market expands, because it won’t have to worry about branding. Retailers bear that expense.
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