Tornado Alley (PROG)

[Maria56]

Not just a boor. Worse, he's a bore.

Trump's new problem: He's becoming a bore

Our company, Young & Rubicam, has studied Trump's consumer brand for many years through surveys and other market research, and our most recent results are eye-opening. In our surveys ending September 30, Trump experiences sharp declines, compared with just three months earlier, in the scores relating to whether people are excited by a celebrity, leader or consumer brand.
Because he has sought to appeal to voters mainly as an unconventional choice, Trump has depended far more on personality than gravitas to sell himself. But it is becoming clear that the public is no longer intrigued by him. Consider the following scores:

Consumers who say Trump is distinctive -- down 10%

Fun -- down 13%

Trendy -- down 17%

Stylish -- down 21%

http://www.cnn.com/2016/10/18/opinions/trump-brand-becoming-boring-sable-johnson/