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Sunday, October 16, 2016 12:15:20 PM
http://qz.com/807723/inside-the-secret-backroom-deals-big-brands-make-to-vie-for-control-over-grocery-stores/
This is exactly what got CELH in trouble under the prior management team. They raised $14.5 million in a secondary offering in February of 2010, and blew through almost the entire amount in short order. A big chunk of that money was spent on slotting fees and "pay-to-play" type costs. As a result the company reported a FY 2010 loss of $19.5 million on $8.3 million in sales. These costs can overwhelm small players in the beverage industry.
Gerry David, has curtailed these ridiculous expenditures, and has managed to turn things around at CELH. He has created tremendous awareness of the Celsius brand without having to rely heavily to these pay-to-play tactics. In fact, Celsius has retailers coming to them, UNSOLICITED, to carry the brand on their shelves.
The 7-Eleven relationship is a good example.
"All truth passes through three stages. First, it is ridiculed. Second, it is violently opposed. Third, it is accepted as being self-evident." ~ Arthur Schopenhauer
Recent CELH News
- Form 3 - Initial statement of beneficial ownership of securities • Edgar (US Regulatory) • 09/19/2024 08:20:50 PM
- Form 8-K - Current report • Edgar (US Regulatory) • 09/19/2024 08:19:26 PM
- Celsius Holdings Appoints Hans Melotte to the Company’s Board of Directors • Business Wire • 09/19/2024 08:15:00 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 09/16/2024 10:31:19 PM
- Form 144 - Report of proposed sale of securities • Edgar (US Regulatory) • 09/13/2024 08:19:45 PM
- Form 144 - Report of proposed sale of securities • Edgar (US Regulatory) • 09/12/2024 07:50:37 PM
- Celsius Holdings to Participate in Upcoming Investor Conferences • Business Wire • 08/28/2024 08:30:00 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 08/26/2024 09:00:18 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 08/21/2024 08:22:37 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 08/21/2024 08:21:54 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 08/21/2024 08:20:32 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 08/21/2024 08:18:41 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 08/21/2024 08:17:59 PM
- Form 8-K - Current report • Edgar (US Regulatory) • 08/06/2024 10:01:00 AM
- Celsius Holdings Reports Second Quarter 2024 Financial Results • Business Wire • 08/06/2024 10:00:00 AM
- US Index Futures Rise After Market Sell-off, Oil Prices Trim Losses • IH Market News • 08/06/2024 09:49:06 AM
- Celsius Holdings to Release Second Quarter Results on Tuesday, Aug. 6, 2024 • Business Wire • 07/30/2024 12:00:00 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 06/13/2024 09:43:31 PM
- Celsius Holdings to Participate in Upcoming Investor Conference • PR Newswire (US) • 06/07/2024 06:00:00 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 05/31/2024 08:38:23 PM
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- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 05/20/2024 11:04:02 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 05/17/2024 08:56:17 PM
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