The Rising Influence of Rising Affluence

[DewDiligence]

GE’s borrows a page from China’s state companies:

http://www.wsj.com/articles/ge-rides-the-coattails-of-chinas-global-dream-1476449185

General Electric Co. is targeting billions of dollars in new sales in risky markets from Pakistan to Egypt… As China’s economy slows and shifts away from the heavy industry that long drove growth, multinationals are being driven to follow China’s state giants deep into the developing world. In the process, many…are throwing their support behind China’s bid to build roads, ports and other infrastructure across a wide swath of geography.

GE has been among the U.S. companies most aggressively seeking to capitalize on President Xi Jinping’s initiative, known as “One Belt, One Road.” By partnering with Chinese companies in emerging markets, GE said, it can boost sales of its equipment such as boilers for coal plants and wind turbines.

[GE] thinks it can attract annual orders of more than $5 billion in the coming decade in the roughly 65 countries targeted under One Belt, One Road, said John Rice, GE’s vice chairman who leads global operations, That is more than five times as much as in recent years in those countries. Much of the growth will come from supplying power infrastructure in underdeveloped markets, Mr. Rice said.