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>>> Reed’s, Inc. Announces Reed’s Ginger Brews now available in more than 1,300 Target Stores Nationwide


October 05, 2016


http://finance.yahoo.com/news/reed-inc-announces-reed-ginger-123000888.html



LOS ANGELES, Oct. 05, 2016 (GLOBE NEWSWIRE) -- Reed’s, Inc. (REED), maker of the top selling craft sodas nationwide today announced that Reed’s Ginger Brews are now authorized and available in 1,335 Target stores throughout the country. Target is headquartered in Minneapolis, Minnesota and is the second largest discount retailer in the U.S., operating 1,792 locations. Reed’s Extra Ginger Brew and Reed’s Original Ginger Brew launched in stores last week and will be featured in Target’s craft soda specialty set.

Neal Cohane, SVP Sales & Marketing commented, “This launch in Target is a great opportunity to expand our brand presence in the mainstream mass merchandise channel and meet the growing consumer demand for the Reed’s brand. There is an evolution in the mindset of retailers across the country as consumers are drinking less of the typical artificial sodas and are seeking out healthier alternatives like Reed’s, the leader in the premium craft soda category. Target has not only recognized this shift in consumer demand, but has embraced it.”

About Target
Minneapolis-based Target Corporation (TGT) serves guests at 1,792 stores and at Target.com. Since 1946, Target has given 5 percent of its profit to communities, which today equals more than $4 million a week. For more information, visit Target.com/Pressroom. For a behind-the-scenes look at Target, visit Target.com/abullseyeview or follow @TargetNews on Twitter.

About Reed’s, Inc.
Reed’s, Inc. makes the top-selling sodas in the natural and specialty foods industry and are sold in over 15,000 natural and mainstream supermarkets nationwide. Reed’s products are sold through an additional estimated 40,000 accounts that include specialty gourmet, natural food stores, retail stores, convenience stores and restaurants nationwide and in select international markets. Reed’s has sold over 500 million bottles since inception in June 1989 and is considered the leader of the fast growing craft soda category. Its seven award-winning non-alcoholic Ginger Brews are unique in the beverage industry, being brewed, not manufactured and using fresh ginger, spices and fruits in a brewing process that predates commercial soft drinks. The Company owns the top-selling root beer line in natural foods, the Virgil’s Root Beer product line, and a top-selling cola line in natural foods, the China Cola product line. In 2012, the Company launched its Reed’s Culture Club Kombucha line of organic live beverages. Other product lines include Reed’s Ginger Candies and Reed’s Ginger Ice Creams.

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