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Re: dr_airtime post# 10252

Thursday, 10/13/2016 3:09:17 PM

Thursday, October 13, 2016 3:09:17 PM

Post# of 10796
SIM.v Q2 was definitely below trend. They said it was because of the time/effort they put into the Signifi acquisition and that sales delayed by that effort would show up in 2nd half 2016. So the 3.6MM in sales is a combination of the new sales that came with Signifi AND recouping delayed sales from Q2.

They did almost C$10MM in 2015 and are guiding for C$14 for 2017. I think Q3 is an indication that C$14MM is about right for 2017(14/4= 3.5MM). Most of the increase is simply Signifi sales + Siyata sales. So to surprise to the upside, they should exceed C$14MM in 2017.

The biggest positive I think is the fact that they renamed their existing products under the Uniden name brand and will accelerate their move into the US markets. They had initially indicated it would be 2017 before they moved into the US but because Signifi already has distribution in the US, they are able to introduce their existing products to their US distribution network and begin sales a little early.

I talked to IR this morning and they are apparently bidding on some big contracts to US customers that will dramatically change gross revs targets if they can win them.

I asked about 4G new products. I think they will need 4G to really convince new buyers that they have state of the art products. Potential customers who are being told that their existing product is obsolete are not going to rush to buy products that are already out of date. 5G is coming so why buy 3G? Siyata needs to answer that questions with new 4G product lines.

Overall still think this company has a chance to exceed expectations. Successful entry to the US markets is crucial and so we should find out in the next year if they have the products and sales force to carve out a niche in the big US market.

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