Old Copper Co. Inc. (f/k/a CPPRQ/JCPNQ JC Penney)

[UpTickMeA$AP]

People have been calling for holiday, and back to school booms here for years, only to see losses time after time. This year will be no different. JCP is simply not cool, and it has a long history of failure. Discount retailers have more name brands, at cheaper prices. Years of doom and gloom aren't going to simply disappear. JCP has years of losses, and massive debt. The slow death is on track.