In April, 2015, Dr Pepper Snapple Group (DPSG), the primary distributor of Bai beverages, acquired a $15 million minority stake in Bai, based on a $500 million dollar valuation. Weiss told BevNET at the time that Bai had turned a profit for the first time earlier that year.
Nevertheless, Bai has proven to be an exceptional brand in recent years: Inc. Magazine recently pegged Bai’s 2015 revenue at nearly $120 million, with three-year growth of 2,210 percent.
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