Sept. 22, 2016 — In recognition of National Breast Cancer Awareness Month, J. C. Penney Company, Inc. (JCP) will be making a $100,000 contribution to the American Cancer Society®, the nation`s largest, nonprofit investor in cancer research, to support the organization`s breast cancer research and awareness programs. JCPenney will also be encouraging customers and associates to join its support in helping to save lives from breast cancer. Along with offering an array of special breast cancer awareness apparel and accessories from its Xersion®, Made for Life(TM) and Ambrielle® brands, JCPenney will host a variety of salon initiatives to benefit the American Cancer Society®.