Sunday, September 25, 2016 1:12:10 PM
How can these paint manufacturers get away with such wild exaggerations? Although the problem is due in part to the FTC’s lax enforcement of existing regulations, other factors play a role. According to an article in the September 2009 issue of EDU, “Such claims, as a rule, receive relatively little attention from energy experts. That’s partly because they are numerous enough that any attempt to debunk them individually would quickly develop into an open-ended game of Whack-a-Mole, and partly because the product claims are so outlandish that it’s difficult to imagine anyone taking them seriously.”
Read more: http://www.greenbuildingadvisor.com/blogs/dept/musings/insulating-paint-merchants-dupe-gullible-homeowners#ixzz4LHwq59YF
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