I would interpret it as desperate if it is actually a general call out to investors, as suggested by a previous poster, due to the manner and context in which it was done. I have no experience in these matters but I just think there would be more business clout in targeting a JV partner and going after it instead of passively "shouting out" and waiting for help to land in one's lap. If they have indeed identified a partner then it needs to be announced and the details need to be determined.
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