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DewDiligence

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DewDiligence

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Friday, 09/23/2016 11:34:59 AM

Friday, September 23, 2016 11:34:59 AM

Post# of 29252
ELF shares soar 56% on first day of trading:

http://www.wsj.com/articles/discount-cosmetics-firm-e-l-f-soars-in-stock-market-debut-1474560269

E.l.f. Beauty Inc. shares surged 56% during their first day of trading on the New York Stock Exchange Thursday, valuing the discount-priced cosmetics company at more than $1 billion.

The company aims to provide beauty products at prices below the brands typically sold in department stores and high-end specialty stores. According to e.l.f.—which stands for eyes, lips, face—most of its items retail for $6 or less.

If they were to expand into emerging markets, ELF could become a ‘TGDT’ stock.

“The efficient-market hypothesis may be
the foremost piece of B.S. ever promulgated
in any area of human knowledge!”

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