I don't think trading in the stock is the way to judge the deal. Too many details were left out. I also think most people, waiting to buy POWN's stock, are waiting for trading volume to pick up and the share price to start moving.
I doubt Stan and Gill would have gotten CAA involved (plus CAA would not have been paid much) in the typical POWN deal, but, maybe, I should check some of the past announcements to make sure. I'm assuming that CSAA would get 10% of the money.
I'm think it is a big deal, and it's only a matter of how much money is involved.
Edit
We should know for certain when the Q3, 10Q comes out in November. I'm hoping we find out before then.