CBIS's a pot company in name only. All the pot discussion is, practically speaking, "off-topic", because CBIS has not actually done anything other than fill out filings and sell stock.
They could be in any industry. Doesn't matter since they aren't doing anything useful.
"It is easier to fool someone, than to convince them they have been fooled."
For those that don't get it, it means that people need to be more careful, and do good due diligence.