Genius Brands International Inc (GNUS)

[rickn23]

Digital Marketing Director

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Genius Brands International Inc (GNUS)

https://www.linkedin.com/jobs2/view/195590200?trk=job_view_similar_jobs

Job description

Genius Brands International is seeking an experienced, hands-on digital marketing expert to grow awareness and engagement for multiple kids entertainment brands. Responsibilities include but are not limited to:


Core Responsibilities:

Set and implement digital marketing strategy, and oversee day-to-day business management for Genius Brands’ digital product portfolio and marketing efforts, including but not limited to:
Digital marketing campaigns (i.e. sweepstakes, contests, digital ad buys, etc.)
Supported social media platforms (i.e. YouTube, Instagram, Facebook, Twitter, Snapchat, Musical.ly, etc.)
Websites and supporting digital content (i.e. games, videos, downloads, blogs, influencer content, UGC, etc.)
Mobile apps
Identify KPIs and deploy a wide range of digital marketing tactics to increase awareness & engagement of core brands, content, and consumer products among consumers.
Lead and/or participate in all aspects of a digital product’s lifecycle, including conception, development, publishing, distribution and marketing.
Successfully launch digital campaigns and products on-time and on or under budget.
Propose and manage budgets in the execution of digital marketing-led initiatives
Collaborate with internal and external resources to research and implement strategies for expansion of new and existing products (e.g. extending VOD channel to OTT)
Manage and grow relationships with key publishing, development, and platform partners.
Direct internal and external resources to support digital and social media marketing campaigns including priority definition, editorial review, UI/user flow, engagement methods, etc.

Identify, engage, contract and manage social media influencers to drive brand awareness, engagement, and ad revenues when applicable.
Optimize YouTube channels to grow ad revenue
Consult internal stakeholders to define business goals and the expected consumer needs/outcomes, KPIs and success benchmarks, and continually evaluate and optimize campaign/program results

Provide high-level analytics support and analysis, and if applicable, oversight of analytics-reporting agency or personnel
Develop and maintain promotional calendar for all digital-led initiatives

Maintain and refresh digital products and brand collateral where needed, including website, social media, and brand decks


Secondary Responsibilities:

Identify new business opportunities and models in the digital content and distribution space.
Perform quality assurance testing of all GBI products and forthcoming updates
Provide technical and/or troubleshooting assistance for all GBI owned and supported digital products
Document and maintain digital product-specific reference materials including publishing guides for GBI websites, active developer/provider resource list, social media account information, etc.
Perform regular competitive analysis
Manage domain registrations and hosting services for all GBI websites and digital products



Preferred Skills/Requirements:

Able to manage multiple projects, set priorities, and meet deadlines in a fast-paced, ever-changing environment

Familiarity with the following platforms and software: Google AdWords, Google Analytics, Microsoft Office, Adobe Creative Suite, project management software (Basecamp, Trello, etc.)
Excellent verbal and written communication skills and strong interpersonal skills
Strategic critical thinker with a strong attention to detail
Ability to complete large volumes of work efficiently and effectively in a collaborative team environment
Ability to quickly learn new technology platforms
Ability to pull and analyze data (i.e. Google Analytics, Facebook Insights, Rentrak, etc.) to make strategic business recommendations across all GBI digital marketing channels


Experience & Education Requirements:

Minimum 5+ years of relevant Digital Advertising/Marketing industry experience, including hands on experience in digital media planning, marketing strategy and campaign management
BA/BS required in Marketing, Advertising, Communications or related field
Strong Microsoft Office skills (Word, Excel, PowerPoint)
Digital production experience a plus
Interest in kids and family entertainment