Globalmarkets .
The core markets remain US and English speaking European markets. Emerging markets are a target.BRIC countries (Brazil, Russia, India and China) will be key targets from the emerging markets.
Internet usage is poised for explosive growth across Asia, driving massive consumer demand for digital content and services. The biggest challenge for businesses hoping to meet this demand is how to make money while creating low-cost content. According to McKinsey & Co, India and China are driving an emerging digital revolution via new mobile devices.
The Company intends to further extend its services in the Middle Eastern market initially then review the successes using a lean methodology and continuous improvement along the way, and then roll out to the BRIC markets.
US
The US remains the center of the entertainment, technology and digital industries.
The digital market continues to be focused on London, New York and Los Angeles; therefore, DBMM ’ s same triangle of London/New York/LA is strategically sound. We are establishing a strong digital marketing presence in the Los Angeles area to cover the entertainment and music market and then plan to have the same model in New York. Our corporate offices are located in New York, however Los Angeles remains a key regional base from which to build and expand relationships, while a New York presence is equally important to serve and build relationships in the largest advertising market in the US.
The Asian-American Market - An Unusually Attractive Opportunity
· Fast Growing: -Current Population - 13+ Million - 49% population growth 1990-2000; 29% growth 2000-2008. More Asians are emigrating to the U.S. than any other ethnic group.
· Educated & Affluent: -44% holding BA degree - vs. 28% of Non-Hispanic Whites -Median HH income almost $10K greater than Non-Hispanic Whites
· Geographically Concentrated: -More than 50% reside in 3 states alone: CA, NY, and TX.
· Money to Spend: $509 billion in annual purchasing power.
· Entrepreneurial and Driven -Own and operate 1.1 million business nationally, generating $343 billion in annual revenue.
· Cost Efficient Reach -Almost 1,000 targeted media outlets reaching Asians nationally, with lowest CPMs of all consumer segments. Europe
As the current operations base of the digital marketing agency is in London England, it is perfectly placed to reach out to the broader European market to replicate the Company ’ s model in the stronger economies in this region. As with the relationships mentioned in the US, opportunities were advanced with US partners to leverage Digital Clarity ’ s reach in this region and help take established US agencies into the European region.
Middle East
The Middle East is a fertile market for heritage based US and European brands looking for entry into this lucrative market. The fastest area for growth in this sector is to leverage on the luxury arena. Digital Clarity has developed new business in a number of different luxury brands.
Given the complexity of the region as well as the enormous potential, it is important that Digital Clarity aligns itself with established players in local markets. With this in mind, Digital Clarity will look to collaborate with some digital agency partners where there is already a relationship and create a strategy that allows the company to look at the breakdown of current digital competence of these brands focusing on various touch points such as tablets, sites, mobile & social reach in the Middle East.
Our value proposition is very much about creating digital penetration of the Middle Eastern market for a particular group and how those brands would be positioned to create brand value – a byproduct of which would be sales.
Support for growth in the Middle East
Worldwide luxury goods continues double-digit annual growth; global market now tops € 200 billion
· Dubai commands around 30 per cent of Middle East luxury market and around 60 per cent of the UAE ’ s luxury market
· The Dubai Mall accounts for around 50 per cent of Dubai ’ s luxury purchases
· Each year, more “ HENRYs ” (High Earnings, Not Rich Yet) become potential customers, with ten times as many HENRYs as ultra-affluent individuals
· The rise of the middle class in emerging countries is polarizing the competitive arena, becoming a “ new baby-boom sized generation ” for luxury brands to target.
