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OurPet’s Company’s (OPCO) Successful Approach to Design, Branding Explained By Audiences’ Reception of ‘The Secret Life of Pets’
The blockbuster success of Comcast’s (NASDAQ: CMCSA) Universal Studios production, ‘The Secret Life of Pets’, which did a whopping $104 million plus in its first weekend at the box office and raked in over $254 million worldwide in just 11 days following its debut – is no surprise to the folks at OurPet’s Company (OTCQX: OPCO). The company’s OurPets® brand, in particular, which consists of high-end designs crafted to suit the ergonomics as well as psychology of our beloved animal friends, has become synonymous amongst “pet parent” consumers with the very best that they can give to their animals – animals who are increasingly treated as bonafide members of the family, complete with all the associated spending horizons.
This growing tendency among pet owners to treat animals as fully-fledged members of the family has several obvious market dynamic impacts, with consumers across all segments (but particularly the high-end consumers) spending markedly more on their beloved animals. Central Garden & Pet Company (NASDAQ: CENT) certainly has been feeling the juice, with long-term EPS growth projected around 10 percent.
Retailers are actively cashing in on the success of ‘The Secret Life of Pets’, and the collaboration with PetSmart to do a special collection of pet accoutrements branded to the film (which have been selling like hotcakes) speaks volumes about sector potential and marketing, especially for an ingenious design shop like OurPets, where the recent roll out of the company’s Intelligent Pet Care™ line of Bluetooth/Wi-Fi connected feeders, water fountains, waste systems, and usability devices, such as the SmartLink™ Tag for a pet’s collar, has been received by consumers and industry players alike with great enthusiasm.
A rock-solid IP war chest of over 170 issued and pending patents, which accounts for roughly 75 percent of the company’s revenues, was recently augmented by a shining example of why consumers have come to love OurPets as much as they love these animated films – as OPCO announced general licensing in early June of its bonded polymer material technology for pet bowl bottoms. The company has a variety of high quality polymer bonded stainless steel bowl designs available through its Durapet® brand (as well as via private label) and its fierce/successful defense of its proprietary polymer bonding on stainless steel technologies is a clear shot across the bow that investors would be wise to take note of.
This is a visionary company with elegant designs that speak directly to the most lucrative segment of the pet supply consumer space, and it is as militant about defending its IP portfolio, as it is shrewd about knowing when and how to do so.
For more information, visit the company’s website at www.ourpets.com
