Celsius Holdings Inc (CELH)

[Toxic Avenger]

Except that the big guys can create a "negative calorie" beverage whenever they want and its sales would immediately dwarf Celsius' meager budget.
In fact, they've done it, then pulled back after legal pressure and poor sales.
So unless CELH finds someone to put in $100 million or more to really blow this out, I think you'll find the big guys have no interest.

They actually had profitable quarters for a short time and it was touted as proof that they had "turned the corner".

I would agree that if they can keep growing revenues AND decreasing losses, they have a shot at justifying their $80 million market cap, but that will take some time and IMHO, the odds of them finding a buyer at a HIGHER price, is small.
If they continue to bleed cash, it will slow and eventually reverse revenue growth.

Take a look at JSDA by means of comparison. They have smaller revenues than CELH and lose less on average and their cash flow is better. They sell at a 1.5X sales multiple.