Whole Foods Markets (WFM)

[conix]

The organic retailers have a problem. Not just Whole Foods. There is more competition for the organic consumer dollar.

Looking at smaller vendors that sell to the farmers that are growing the organic produce being sold to WFM etc.

GroGenesis (GROG) is one. Small co., but I have heard their organic input product, in testing, is pretty remarkable for crops and turf.

It is tough to find pure plays--but they are out there.

What is curious about WFM is that they had a reputation for principles and values. But, I guess when the bottom line is under pressure, the return for doing the right thing is not high enough.