And then there are the downright ornery voters—as many as 10-15% of respondents in our survey—who refuse to be pigeonholed at all. As Robert Kennedy observed in 1964, “One-fifth of the people are against everything all the time.” http://www.economist.com/news/united-states/21702805-anger-and-fickleness-voters-are-forcing-change-which-direction-defining http://www.bbc.com/news/election-us-2016-37016680