Pernix Therapeutics Holdings Inc. (fka PTXTQ)

[geocam]

$PTX What does Ambien have to do with PTX?

Phase IV trials show that their drug was better than ambien.

https://www.sec.gov/Archives/edgar/data/1024126/000165495416000534/0001654954-16-000534-index.htm

Pernix Therapeutics Announces Positive Phase IV Results of Silenor® vs. Zolpidem Head-to-Head Arousability Study

Data demonstrated that Pernix Therapeutics’ Silenor® 6 mg was superior to zolpidem* 10 mg on all measures evaluated

So what?

Wellll... there is this:

http://www.forbes.com/sites/daviddisalvo/2015/08/06/how-the-sleep-industry-is-making-billions-from-your-lack-of-shuteye/#5ea735575536
How The Sleep Industry Is Making Billions From Our Sleepless Nights

In 2011, some 40 million prescriptions for sleeping pills were dispensed, mostly for zolpidem* tartrate (brand name Ambien), which topped $2.8 billion in sales that year.

And this:

Can A Safer Ambien Make Billions? Merck Aims To Find Out
http://www.forbes.com/sites/matthewherper/2012/10/31/can-merck-wake-the-sleeping-pill-market-it-depends-on-ambiens-side-effects/#452288332bc6


And it looks like the CEO is working to get Silenor®(PTX's version of Ambien) up and running as soon as possible

John Sedor, Chairman and CEO of Pernix Therapeutics, said, “The results of this head-to-head study further support certain key benefits of Silenor 6 mg. Pernix is encouraged by these data and the impact they could have on the sleep community and patients.”

And...

There is a Billion Dollar market out there looking for the next better thing. aka PTX's Silenor®.


* zolpidem is ambien