ERSEY CITY, N.J., July 27, 2016 (GLOBE NEWSWIRE) -- SITO Mobile Ltd. (NASDAQ:SITO), a leading mobile engagement platform, today announced an industry leading upgrade to its advertising service offerings via the addition of video ad formats to its location-based mobile ad targeting and Real-time Verified Walk-in products.
Building on the strength of its location-based targeting technology and the successful launch of its Real-time Verified Walk-in (Real-time VWI) measurement and attribution service, SITO Mobile is enhancing this solution set by adding video capabilities – allowing clients access to hyper-local video targeting along with visibility into their mobile video campaign effectiveness in real-time.
Adding SITO Mobile’s targeting and measurement tools to mobile video advertising allows for expansion of the reporting metrics attributed to video. The current standard for measuring video ad effectiveness is viewing time and engagement. With SITO’s Real-time VWI, clients can now expand their measurement to client “walk-in” rate tied to video exposure. With this degree of measurement, mobile video ad campaigns can be optimized not only for engagement level, but also based on which videos are driving the most store visits.
Mobile video is in high demand, and is expected to exceed $5 billion in 2017 ad spend, because of its excellent level of audience engagement and measurability (e.g. time spent viewing) and therefore commands premium pricing in the mobile ad market. SITO Mobile now gives mobile video advertisers much more precise targeting (down to geographic latitude/longitude) and measurement/attribution tools; making the combination more relevant and valuable for mobile video advertisers.
“Combining hyper-local video targeting with our successful Real-time VWI product is another big step for SITO Mobile as we continually enhance our best-in-class location-based mobile advertising products,” said Jerry Hug, CEO, SITO Mobile. “Real-time VWI gives SITO Mobile’s advertising clients unparalleled transparency into campaign performance along with immediate and actionable reporting - enabling them to make more timely and better decisions on campaign optimization – and now, on this foundation, they can target consumers with the power of highly engaging video ad formats. As we broaden the awareness and usage of SITO Mobile’s Real-time VWI technology and service offerings, we look forward to bringing constant improvement to our clients’ campaign performance and effectiveness.”
“SITO Mobile is moving beyond standard targeting and measurement criteria for our video clients,” said Adam Meshekow, SITO Mobile’s EVP of Strategy and Sales. “We’re bringing our highly successful location-based audience targeting and Real-time Walk-in attribution measurement to the growing mobile video arena. SITO Mobile can now target potential customers with mobile video based on relevant geography/location, verify that the video ad was delivered and viewed - and most importantly - show when the video ad drove foot traffic into stores. By upgrading to SITO’s Real-time VWI solution, mobile video advertisers receive much better and more timely visibility into their video campaign effectiveness, and ultimately, gain much more confidence in the effectiveness of their spending on premium video ads.”
About SITO Mobile Ltd.
