Today's PR
I want to clear up any confusion some may have concerning writing styles. When reading and interpreting writing styles, clarity is gained when you look through the mind of the writer. Since Dr. Leonard is a scientist, it is logical that we gain clarity by thinking in the mind of a scientist. Today’s PR was written from that perspective. It was not written from the perspective of a police officer, a judge, nor a construction worker. It was not a fluff PR, but it will appear pointless if one does not read it from the mindset of a technician.
Thus, it’s important investors put on their science minds for a moment in order to interpret what was said. As a teacher, who dips and dabs with technology, it wasn’t difficult for me to understand. Therefore, if you allow me a few moments, I will give a scientific interpretation of today’s PR.
First, according to Dr. Leonard, “version 1.1 implements new design that adds exciting novelty to user experience. In addition, this version overhauls the comfort level of the Temple-Ted Shop where a user goes to obtain items to become a more powerful player.” In other words, Polybia Studios is busy working at bringing improvements to the game. Why are they improving the game? Because all games need to be improved. No software stays the same, changes need to occur on a regular basis. Also, the new version of the game brings updates to the Temple Ted store. Why is that important? Well, if you have kids and/or if you are a gamer, it is quite evident. By playing the game for many hours, a person accumulates points (coins). These coins can be used to purchase materials that make for a better gaming experience. What is the goal of a having a better gaming experience? It is to simply keep you playing for hours, days, and months. The better your player is, the more likely you will continue to play. By incorporating a store into the game, gamers will want to reach higher levels to unlock these improvements. If Ted never gets better, then odds are he will die faster. If he dies faster, what’s the point in playing the game? But if Ted stays alive longer, then the user not only receives a better gaming experience, but ADVERTISERS will be more willing to pay more when they see how the average game becomes longer. If the game lasts longer, it will bring more ADVERTISING DOLLARS. This understanding of gaming should be evident to most that have played a game on their cell phone or tablet.
Yet, this was NOT the most important piece of the PR. The most important piece is what he said in the next few sentences: “version 1.1 also optimizes settings aimed at increasing Temple-Ted accessibility to users of lower-end mobile devices deployed in many parts of the world. Optimization enables lower-end smartphones to achieve the high frame rates needed for a great Temple-Ted experience.” Again, let’s put on our science minds for a moment. The word “optimization” means “a mathematical technique for finding a maximum or minimum value of a function of several variables subject to a set of constraints, as linear programming or systems analysis.” The maximum value has already been achieved with the previous version. Higher end cell phones have received the “maximum value” needed to download and play the game. It was the “minimum value” that was lacking.
As a wise investor, I had to learn to stop expecting leaders to communicate the way I do. I had to learn how read through their glasses and not my own. Remember I stated earlier that Dr. Leonard is a mathematician whose writing style is that of a scientist. In order to make Temple Ted a global game, he had to use his skills as a mathematician to make Temple Ted “accessible.” In layman terms, Dr. Leonard is announcing to all TTCM investors that Temple Ted is now optimized for global downloading. Children in India, Pakistan, and other third world countries, WHO OPERATE LOW-END CELL PHONES, are now able to download the app. Temple Ted’s technology was too powerful for lower end cell phones. These cell phones were prevented from using the app. These were the parts of the world that needed “minimum value” technology because many used older devices. Now, due to mathematical optimization, EVERYONE AROUND THE WORLD CAN DOWNLOAD AN APP that we have invested in. This is what made Temple Run achieve over 1 billion downloads. These downloads did not come from North America, but from a global market! That’s why he later stated that “accessibility in the global market-place is important to game success, and ensuring accessibility requires careful attention to technical detail by a talented technical team.” This PR is the real deal because now there are NO LIMITATIONS to hundreds of millions of downloads. All it takes is for 1 child in a village with 100k people to download this app and it will spread like wild fire! Science my friends is the language and lesson of the day.
TTCM, long and strong!
