SoOum Corp. (fka SOUM)

[Gaintrader]

I agree. Because the components that make up goodwill have subjective values, there is a substantial risk that a company like SOUM could overvalue goodwill in an acquisition. This overvaluation would be bad news for shareholders of the acquiring company, since they would likely see their share values drop when the company later has to write down that goodwill.

In fact, this this is just one thing that has happened here at SOUM due to WestCROOK's BS.