Gilla, Inc. (fka GLLA)

[JKAGS]

Gilla Global Expansion Leading to Increased Share of Growing Vapor Market

NEW YORK, July 12, 2016 /PRNewswire/ - Quitting smoking cigarettes is hard; just ask any smoker. Aided by a sharp decline in China, worldwide volumes of combustible cigarettes declined 2.1% in 2015 from 2014, the biggest year-over-year drop in over 2 decades. Data shows that while slowing from its initial triple-digit growth, the electronic cigarette and vapor market continues to experience a strong annual growth rate of 21%, reaching $8 billion in sales last year, suggesting that smokers are turning to alternatives to kick their combustible cigarette habit.

According to a landmark report by the UK's Royal College of Physicians, e-cigarettes are much safer than smoking combustible cigarettes and smokers should be "reassured and encouraged" to use them because they supply nicotine without all the other toxins in traditional cigarettes. The report followed a previous report from Public Health England showing that e-cigarettes are 95% less harmful than tobacco.

Globally, smoking tobacco is one of the leading causes of sickness and death, claiming more than six million lives each year, inclusive of about 600,000 non-smokers exposed to second-hand smoke.

"There is an ongoing debate on regulations and the safety of e-cigarettes and vaporizers that independent studies, honestly, should have laid to rest," commented J. Graham Simmonds, Chairman and CEO of the award-winning e-liquid manufacturer Gilla Inc. (GLLA) in a phone conversation. "The numbers speak volumes regarding public adoption of e-cigs and vaporizers, which my experience says is because users are realizing that they can drastically reduce their exposure to toxins and even wean themselves completely off nicotine."

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Gilla manufactures, markets and distributes generic and premium branded e-liquid used in vaporizers, e-cigarettes and other vaping hardware and accessories throughout the U.S., Canada, China and Europe. E-liquid is the product that is heated by an atomizer in vaping devices to deliver the sensation of smoking. Flavors of e-liquids can vary tremendously and nicotine levels can range from that of a traditional cigarette down to zero, allowing the user to slowly reduce nicotine exposure as desired.

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