Monster Digital Inc fka MSDI

[weekend farmer]

MSDI The new Kid on the block
Our primary business focus is the design, development and marketing of premium
products under the “Monster Digital” brand for use in high-performance consumer
electronics, mobile products and computing applications. Our license with
Monster, Inc. allows us to manufacture and sell certain high-end

products
utilizing the “Monster Digital” brand name; Monster, Inc. is highly recognized
by consumers for its high quality audio-video products. We work with our
subcontract manufacturers and suppliers to offer new and enhanced products that
use existing technology and adopt new technologies to satisfy existing and
emerging consumer demands and preferences. On the marketing side, we partner
with Monster, Inc. to support the sales and marketing of these products on a
global basis.

We have invested significantly in building a broad distribution channel for the
sale of products bearing the “Monster Digital” brand. As of December 31, 2015,
our initial product entries of memory storage devices and peripherals are
offered in over 15,000 locations globally. Our top four customers for our memory
storage products for the three months ended March 31, 2016 were Rite Aid (35%),
Fry’s (14%), Florida State Games (12%) and InMotion (11%) the year ended
December 31, 2015 were Walgreens (19%), Rite Aid (18%), Sam’s Club (12%) and
InMotion (6%). Our current focus is to leverage our distribution network through
cooperating with Monster, Inc. to identify and market additional specialty and
consumer electronics products.

Currently, our primary product offerings are as follows:

• A line of action sports cameras used in adventure sport, adventure photography
and extreme-action videography.

• A line of ultra-small mobile external memory drive products for Apple iOS
devices.

• On-The-Go Cloud devices on an exclusive basis which create a wi-fi hot spot
for multiple users while simultaneously allowing data to be viewed, played or
transferred among the connected storage.

• A broad selection of high-value memory storage products consisting of
high-end, ruggedized Solid State Drives (“SSDs”), removable flash memory
CompactFlash cards (“CF cards”), secured digital cards (“SD cards”) and USB
flash drives.
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SDJ, our operating subsidiary, was incorporated in 2007 and became our wholly
owned subsidiary in 2012. We were incorporated under the name WRASP 35, Inc.,
changed our name to AOTS 35, Inc. in September 2011, changed our name to Tandon
Digital, Inc. in May 2012 and changed our name to Monster Digital, Inc. in
August 2015. Our principal executive offices are located at 2655 Park Center
Drive, Unit C, Simi Valley, California and our telephone number is (805)
381-5544. Our website address is www.monsterdigital.com.


Read more: http://www.nasdaq.com/markets/ipos/company/monster-digital-inc-884171-79786#ixzz4E8Pji1R1