Coca Cola Company (KO)

[mick]

two companies reign supreme: PepsiCo (NYSE: PEP) and Coca-Cola (NYSE: KO). These two have become the largest soda companies in the U.S., but these are no easy times for soda.

Soda sales have fallen each year for the past decade in the U.S. as Americans are taking a more critical view of soda than ever before. The shift in consumer purchasing habits toward healthier foods and drinks has collided with Americans’ love of Pepsi and Coca-Cola. In the fight against obesity, Americans are putting sugary, high-calorie drinks under much more scrutiny ? and that places soda directly in the cross-hairs.

In response, both PepsiCo and Coca-Cola have diversified their business models to adapt to the new environment.