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MKGI Finding Success through its Personalized Shopping Flagship and Adaptation to the Increase in Mobile Users
The online travel industry has taken a more digital turn over the past four to five years. Many travel e-commerce websites allow users to book flights, hotels, rental cars, and more. These sites are normally booking or review sites. In 2014, online travel sales worldwide generated $533 billion, with this number expected to grow to $762 billion by 2019, according to Statista. Between 2008 and 2015, the number of people who booked online grew by 19.2 percent. The growth in the online travel industry has not just been limited to bookings, though. Travelers who admitted to using review sites to book their trips also grew by 10 percent between 2014 and 2015.
The online travel industry has seen particular growth on mobile devices. By the end of this year, it is expected that 51.8 percent of online holiday bookings will be made via a mobile device of some sort. People do not mind using a smaller screen to book a holiday, as businesses are optimizing their sites to suit mobile phones and tablets. Oscar Orozco, an e-marketing analyst, said, “Hotels, airlines, and online travel sites are better optimizing their websites for mobile bookings. As a result, people are finding a simpler and easier path to purchase and booking their trips right on their devices. This bodes well for the industry as a whole.” With this growth, the use of desktops and laptops has dropped, and the growth of mobile device usage for online bookings is expected to eat into this further for the foreseeable future, according to eMarketer.
Monaker Group, Inc. (OTCQB: MKGI) encompasses all of the above in its business. The company is a technology-driven travel company made up of multiple brands. MKGI runs through its flagship, NextTrip.com. NextTrip offers its customers the opportunity to book every single aspect of their holiday on the Internet. From apartments and activities to flights and rental cars, NextTrip is a comprehensive booking platform that offers an all-inclusive service. With this platform, Monaker Group provides a personalized shopping experience that targets one of the most popular marketing trends of 2015 and 2016.
In the Growth Opportunity and Trends section of the Form-10K for Monaker Group, published in late June of this year, it says: “Our achievement of these objectives will further depend on our ability to successfully enable more online bookable listings”. This is made possible thanks to its numerous brands and platforms. In addition to this, the company has adapted its sites for use by mobile users and has continued to offer its customers a personalized way of shopping.
For more information, visit www.monakergroup.com
