WSJ Mondelez International made a bid to buy chocolate giant Hershey in what would be a blockbuster deal uniting two of the world's best-known candy makers. Mondelez, which makes Cadbury chocolate bars and Oreo cookies, has recently sent a letter to Hershey proposing the tie-up, according to people familiar with the matter. Proposed terms couldn't be learned, but Hershey had a $21 billion market value Thursday morning, meaning a deal could value the maker of Hershey Kisses and chocolate bars at well over that amount. Mondelez had a $69 billion market value.
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