Jones Soda (JSDA)

[Chart Addict]

Let's compare apples to apples.

Chris Fraley of InvestorPlace Media notes in a recent article, "PepsiCo, Inc (PEP), not Coca-Cola, has been the better soda stock for some time now. Over the last five years, Pepsi stock has returned 53%, well ahead of the 35% return in Coke stock. In the last two years, PEP is up more than 21%, while KO has returned less than 13%."

That's all well and fine if you're a "slow and steady wins the race" kinda guy who likes all of those blue chip stocks buried in Mutual Funds.

As for me, I prefer to take a more hands on approach to things, and, as a result, when I checked my brokerage account this afternoon, I found that I was up a tidy 38.93% in my JSDA holding. This is not a bad result at all, particularly when one considers that I only bought into the stock in the Spring of this year.

It seems that in no time at all, I'd handily trounced Coke's five year return, and I'd handily beaten both competitors' two year returns - and by significant margins.