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Re: jmodified post# 38590

Thursday, 06/23/2016 10:01:20 PM

Thursday, June 23, 2016 10:01:20 PM

Post# of 53926
I would be willing to bet that the MR folks have their first 15 to 20 locations pretty well defined. Think about everything that went into the first location, it is really impressive compared to just about every other "restaurant" on the planet.

This is not something that was haphazardly thrown together. It took a ton of money and planning and execution. Even the VirTra end of things with the various unique games, the menu, the arrangement of the restaurant, the fact that you can choose from a variety of guns, the computerized reservation systems, and on and on. This first site opened at a very mature level.

Someone has been willing to spend a whole bunch of money upfront and is banking on this thing (MR) paying off. It was/is a reasonable gamble for VirTra and I'm happy they have their mits on it. Though again, it is potentially more like the frosting on the cake than the actual cake.

A typical Olive Garden or Cracker Barrel or Red Lobster takes about $1.8 to $2.5million bucks to build and open from an empty lot. I bet that this first MR location cost well over $3mil and that is because they didn't have to first build the building! These MR principals are in it to win.
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