More info on retail buying in Asia using mobile appps.
PWC reports that Thailand is the world’s largest c2c
5: Mobile devices have turned the corner as purchasing tools...
In last year’s report, we described how the mobile phone was still being used primarily as a pre- purchase tool, with online shoppers using it for researching products and stores, checking social media for customer reviews, and getting coupons and offers.
Many retailers are displaying a real flair for innovation in this regard; for example, the Swiss retailer Omega, based in Zurich, displays the majority of its products in windows with prominent QR codes, so shoppers can scan the QR code, look up the product to get more information, and then order on the phone for same day delivery. The Danish retailer T. Hansen, which sells auto equipment and spare parts, has introduced a unique twist on “click & collect.” After a customer purchases a product online, the item will be ready for pick-up 30 minutes later in a store of their choice. When they come to the store they scan you mobile phone and then skip the line. If the product is not ready, it will be free.
In 2015, however, as overall online shopping saw another growth spurt, mobile shopping reached a tipping point, being used much more for placing orders. Take Thanksgiving weekend in the US. Roughly 103 million Americans shopped online over the Thanksgiving-Black Friday weekend and, according to Adobe, mobile purchases drove the majority of those Thanksgiving weekend online shopping visits (51%), accounting for almost a third (29%) of sales—up 12% over 2014.9 In fact, investment bank Goldman Sachs predicts at the rate that retailers are integrating mobile into the shopping experience, mobile commerce will account for almost half of all e-commerce by 2018.10
If our survey is any indication, mobile shopping will increase its share of the online shopping revenue pie, and perhaps enlarge the pie itself. For our global sample, purchasing in the store via mobile phone is up 8% this year over last year, with 20% confirming that they have made purchases this way, compared to 12% last year. Forty-six percent of our global sample buys products on their mobile at least a few times a year, and 28% do so at least monthly.
Balance, Symmetry, Patience & Prosperity.
Do not make your decision to buy, hold or sell based on my opinions. Blessings all!
