Twitter Inc (TWTR)

[MissionIR]

Twitter expands video tweets to 140 seconds

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Twitter said Tuesday it was increasing the time limit for video tweets to 140 seconds, a move aimed at drawing in more users with visual content.

"Starting today, you'll have more room to unleash your creativity on Twitter," said product development chief Jeremy Rishel in a blog post.

"Where previously, uploaded videos were limited to 30 seconds, now anyone can create video Tweets up to -- you guessed it -- 140 seconds long."

The new limit applies to video embedded in tweets.

Twitter also will be gradually easing the limit for its separate Vine app, known for its six-second "looping" videos.

The limit will be eased for a small group of users and longer videos will be available at a later time, the company said.

Twitter has been struggling to boost its user base, which has been stuck at around 300 million over the past few quarters, unable to expand past a core that includes politicians, celebrities and journalists.

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